The Life brand is the first brand created by the ValueState Hotels group. Our goal is to offer a budget hotel experience that appeals to new generations of consumers.
BUT WHERE DID THIS IDEA COME FROM?
During the first confinement, each member of the ValueState Hotels group spent a lot of time at home. Professional and passionate, this time allowed them to reflect, brainstorm and create the LIFE concept “Better than home” which is based on the 4 pillars Sleep, Work, Arty & Play.
We wanted to create a newgen brand that fits perfectly into its environment, so each decision includes an environmental and socially responsible component.
Our first two establishments are now open, in downtown Marseille and at the Bordeaux train station.
Opening of the first LIFE brand establishment in Marseille, in the heart of the Old Port. There is no better address to fully enjoy the city of Marseille!
Opening of the second LIFE in Bordeaux, completely renovated. The LIFE BG hotel opens its doors 450m from the Bordeaux train station.
Ideal location to discover the European Capital of Smart Tourism 2022!
Our goal is to establish ourselves in France, but also in Europe. We wish to deploy a maximum number of establishments under the LIFE brand in order to spread our concept throughout the country.
Life is a brand of ValueState Hotels Group, founded in 2010 by François Dubrule and Alexis Caude. Two forward-looking entrepreneurs wearing many hats.
In June 2010, he founded VSH, of which he is the president. ValueState is a company specialized in real estate investment and management of franchised hotel assets in Europe.